Digital marketers have several choices when they start their social media advertising campaign. However, choosing the right social channel is important for achieving the desired result. Expert marketers claim that many millennials and Gen Z users make their purchase decisions after seeing social media ads. That is why you should select the social network carefully to make your ad campaign successful.
Developed originally as the platform for sharing content, Facebook has gained high popularity. It allows you to share visual and textual content with your followers. Most brands have leveraged the platform to drive traffic and increase engagement. While creating the ad on Facebook, you can choose the options to target lookalike or custom audiences.
From Millennials to Boomers, everyone uses this social network. Generally, most audiences are available on this platform. Facebook is the best platform for targeting audiences of different age groups, so keep this in mind if you’ll have wide and varied ad campaigns.
YouTube
The video-only platform has the potential to transform your potential audiences into your loyal customers. YouTube itself is considered a search engine, and Google prioritizes its videos in organic searches. If your brand has established a strong presence on the platform, you will get more traffic. Your brand will also be easily discoverable to your target audience.
So, you can run your video ads on YouTube and increase visibility of your brand. Some studies revealed that the largest age group on this platform is 25-34 years. But, YouTube has become more popular especially among Gen Z users.
If you want to leverage visual storytelling techniques, Instagram is the best platform. It provides multiple placement options, such as carousels, in-feed posts, and reels. Instagram is the most suitable platform for industries like fashion and travel. The Discover page algorithm has simplified the way to find relevant content depending on interests. Over 30% of users on this platform are Gen Z and millennials.
You can create various types of ads on Instagram, including Story Ads and Reels Ads. With the Collection ads, you can show your product photos.
Twitter (currently X)
X is a prominent social media platform for engaging in live conversation and declaring news. The age of more than 35% of users is around 25-34 years. Thought leaders, industry leads, and politicians like to use this platform. Most businesses have leveraged benefits from investing in Twitter ads. You can run your Twitter ad campaign in multiple formats. There are also different bid strategies like automatic and maximum. However, it is essential to set the ad metrics and analyze the results. Although Twitter ads are slightly costlier, you will get a significant value.
Is it challenging to choose a social network for advertising campaigns? Yes, but the likes of King Kong have a team of dedicated advertising experts to run your campaign. They will create your ads and target the right audience based on your goals and business niche. Businesses of any size can invest in social media PPC ads to develop brand awareness and bring traffic.
