Do you often feel intrigued by the moving art and objects on a website? Would you like to use these same designs and styles on your website design in Melbourne? Well, it is impressively possible.
Using animations irrespective of what your brand serves and how it functions can be a great strategy in the website designing process. It enhances your brand, makes your brand appear modern and values user experience.
Before you start imagining animations as a brand marketing strategy, understanding its benefits in all aspects may change your perception. In this blog, we will learn some amazing benefits of using animation on a website. Let’s begin with understanding its meaning and then proceed with the pros of using one.
Meaning of Animation on the Website
Going by the traditional animation definition, an animation is a 2D or 3D effect that can make a still image move slowly. You must have seen kids’ animation movies which transition a simple art into a real life situation.
Now when it comes to animation in the website design in Melbourne, animated videos, hover effects, scroll-down menus and sections, notifications, typography, and doodles are highly popular elements. As moving images are shown in traditional animation styles, the new forms change styles, colours, and give a new dimension to a website.
Pros of Using Animation in Website Design
Here are some benefits of using animations in web designs.
- Keeps your Brand Stand Out:
Animations are trendsetters. Using animations on a website can make your website look unique, turn your website aesthetics into a modern design, and give an impression of a modern brand. As much as you think your brand is essential, showing the most essential elements is crucial too.
For instance, using animated videos on a homepage can quickly show why your brand matters in the world of similar brands advertising the same products. A professional service offering website design in Melbourne can use the right technologies in animation.
- Hints About Your Services or Products Brilliantly
You might have seen websites showing a homepage with moving drawings on its service section. These elements give subtle hints about the services and can make users curious to learn more about the products or services. Using doodles or moving graphics are highly popular because people perceive these images engaging and useful.
For instance, if your website has animated objects, a user can make efforts to learn what it means and how your services work. Unlike simple text and images that no one cares to read, visual clues through animation can increase click-through rates of your website. It is good to search for the best website design in Melbourne involving animations.
- Attracts Instantly to the Most Important Elements
Animations as simple as colour effects or motion graphics are eye-catching. Even when some users are just exploring your website, animation adds magic. A simple colour-changing effect on menus or sections can be a playful, new, and interesting way to catch attention.
Eventually, this can make users stay longer on a website and engage in more content as they scroll through the website.
- Gives Users Control On Navigation
There have been plenty of times when people leave a website when they do not understand how to search, find, or interpret information. Using animations with the help of a professional service like a website design in Melbourne can resolve this problem.
For instance, hover effects can simply add more information on a website while keeping it hidden at the same time. The effect hides the information but also allows users to hover the cursor over that section and find the missing information. This clutter-free design gives freedom to click and read the information further only if they want to.
- Improves Website User Experience
Apart from hover effects, colour changing effects and scroll down menus are time-saving animation features. As users hover over the specific page of a menu, a drop down list appearing instantly can help users to find the information they are looking for. This eliminates the old concept of browsing each section and reading long lines of text.
Similarly, scrolling animations can also be useful in designing portfolios. For instance, a website design company uses scrolling animation to signal how the website will look after its final design.
Companies providing a website design in Melbourne use scrolling, hover, colour-changing, storytelling, and 3D graphics animations to keep users interacting with the website. As more people are engaging, you can increase your website’s retention rate and clicks and decrease the bounce rates.
Final Words
We hope you liked reading this blog. MakeMyWebsite have walked you through the meaning and pros of using different types of animations on a simple website. A good website design involving animations should enhance user experience, so keep the brand’s identity in mind when choosing an animation style.
Remember, animations should not overwhelm or disengage the visitors, so you must consider services like a website design in Melbourne without a second thought.
